So we managed to get the BIRD MURI video and page ‘slashdotted’ last week. I set up Google Analytics and got some fun stats, that Drew thought would be interesting to disseminate.
tl;dr

  • Web page and youtube get almost equal number of hits ~3K
  • Web page: 93% left before 10 seconds, Video: Average video view retention 1:24.
  • Retention percentage through the initial systems explanation and the the first 43 seconds of the video is > 90%.
  • Conclusions –

a. People prefer youtube videos to web page views

b. Video is much more effective at disseminating information and engaging a prospective audience.

c. Assume a much more global viewership than you normally would

d. 1:30 seems like a good length for a demo video.

In case you haven’t seen the video, here it is

Also, have a look at the slashdot post Some of the comments are fun :)

Raw stats

Since Thursday, 3,039 unique people visited the site, and only 54.62% from the US. The city with the most visitors from was London (1.9%). The next biggest viewerships were from Canada (8.9%), UK (6.3%) and Australia (5%)
Browsers – Chrome (45.9%), Firefox(34%), Safari(!)(10%)
OS – Windows (55%), Mac (19%), Linux (18.2%), iOS(4.4%)
The flip side : 93% people left before 10 seconds.
Also, I checked the youtube stats, which are much better.
We got 3,234 views, With an average view duration of 1:24 minutes (which is 72% of the video duration) (The flight video ends at 1:32 at 80% absolute retention)
Also, retention percentage through the initial systems explanation and the the first 43 seconds of the video is > 90%.
Which probably implies that the video is much more effective at disseminating information and engaging prospective audience.

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